GetYourGuide embarked on a strategic initiative to expand its footprint into the Shows & Events sector, with a particular focus on the iconic West End’s collection of theatrical productions in London. The West End is renowned for its vibrant theater scene, but accessing this market posed significant challenges. The primary ticketing landscape is highly fragmented, with multiple systems required to access the most sought-after shows. Integrating each of these systems individually would demand substantial development resources and time, complicating our goal of quickly bringing the West End experience to our customers.
To overcome these hurdles, GetYourGuide identified Ingresso as a pivotal partner and channel manager. Ingresso’s robust platform enabled GetYourGuide to go to market with West End offerings rapidly, eliminating the need for direct integrations with individual theatre groups. Our technology provided advanced features such as seat mapping and seat selection, ensuring a seamless and intuitive customer experience. This allowed GetYourGuide to deliver a best-in-class user interface while streamlining the integration process.
Partnering with Ingresso delivered several significant advantages:
Following the successful integration with Ingresso, GetYourGuide launched over 65 West End shows on their marketplace within just two months. This rapid deployment brought a wide array of world-class performances to GetYourGuide customers, significantly expanding their offering and reach in this key vertical.